We make cotton goods that do good.

Living Roots creates premium, ROC® cotton goods inspired by the Food & Beverage industry. Our ethically produced goods are not only beneficial for our unique partners and world as a whole, they are the softest and longest-lasting shirts available. Our brand ethos extends beyond production, as we give back portions of sales to support strengthening the community between Regenerative Farmers and the Food and Beverage industry.

Founded upon a shared passion for regenerative agriculture and the food and wine industry.

While attending a wedding in Kolkata, India, food and wine industry veterans Rajat Parr and Harry and Nicki Root began to share their mutual passion for regenerative agriculture. They discovered the world’s first Regenerative Organic Certified® cotton and Fair Trade Certified clothing manufacturer operates in Raj’s home province. A visit to the facility was arranged. After a 4-hour tour with the company owner followed by several days of wedding parties and ceremonies, the idea of Living Roots was born.

Sewn and Grown in India

QUICK FACTS
  • Only use organic cotton, recycled, and sustainable raw materials in their production processes.
  • Facilities are certified by International Sustainable Textile and Fairtrade standards.
  • The cotton is sourced from the Chetna Organic Farmers Association, a producer co-operative that consists of 15,000 small and marginal organic cotton farmers across 3 states in central India. COFA is the leader in improving organic cotton production to Regenerative Organic Cotton. Our supplier is Bronze Certified by the Regenerative Organic Alliance
REGENERATIVE AGRICULTURE

Learn about what drives us.

Regenerative Agriculture is something we believe deeply in, not just as a way to produce cotton, but as a practice that can benefit all. Dive deeper into what Regenerative Agriculture is all about and the amazing impact it has on us and our environment.

LEARN MORE